Transparency about business operations is a good way to show how you are committed to this as a company. Give your policy a visible permanent place on your website, so that it is easy for everyone to find. Support this with additional communication throughout the year. This can be done through social media or in a newsletter. For example, ProRail has an Instagram account for Trainbow , the company's LGBTQIA+ network. The account shows how the company is committed to the email list of australia community throughout the year. This creates credibility and shows customers and potential employees from the community that the company is a safe place for them.
Instagram account of trainbow_prorail
Source: trainbow_prorail on Instagram
4. Practice what you preach: also in your communication
When communicating inclusivity throughout the year, it is important that not only the message, but also your language is inclusive. This puts the policy into practice right away. Inclusive language means that your choice of words excludes no one. This starts with an accessible language level, but also takes into account differences in culture, ethnicity, religion and gender.
With regard to the LGBTQIA+ community, it is important to avoid gender stereotypes and that your choice of words does not exclude anyone. Choose to use inclusive pronouns and neutral terms such as 'people, employee or partner' and avoid descriptions such as 'ladies and gentlemen' . Take a look at the website of Utrecht University . It not only explains why communication is done in an inclusive way, but also what the guidelines are and shares practical tips. Transparent and educational.
Good luck! Do you know more examples or do you have additional tips? Let us know in the comments.