Moz: Authority in Search Engine Optimization

[sumonasumonakha.t]

What is Authority?
It's a whole topic: in Digital Marketing you could say that it's an index of the reliability of your content. At the same time, it's a way for the algorithm to evaluate you; because if there's one thing that the Authority indicates, it's that you care about being excellent at what you do, and that's precisely what Google wants for its users: excellence , which is why it will reward and encourage anyone who strives to be a reference in their field.

Being a reference in something is being the person who knows it, the one everyone consults, chinese malaysia data the page visited to resolve the doubt, the external link from another page to your page suggesting you as the best answer , the snippet in position zero, the first organic place in the SERPs, your name cited, your content shared; all of that is Authority.

SEO Authority
In the SEO world, there are two types of Authority that are used as indicators: Domain Authority and Page Authority. The first measures the performance of your entire site and the second of specific pages. In both cases, a type of score is used, developed by MOZ , which can predict the position that your page will obtain in search engines. The score ranges from 1 to 100. The higher the score, the better the position.


Among other things, MOZ was the one who invented these metrics we are talking about. It is a company that is dedicated to creating digital tools for search engineering. If you want to dive into this fascinating universe, you can start by learning how to use Open Site Explorer . You just have to go to that page, type in the URL of the site you want to consult and, instantly, you will obtain the information you are looking for.