What is marketing management?

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What are the objectives of Marketing?
Marketing objectives are:

sell more;
customer loyalty;
increase the visibility of brands, products and services;
manage a brand;
build good relationships with consumers and partners;
educate the market;
engage collaborators.

What differentiates the study of marketing from advertising and what these advanced or technical courses teach is that advertising prepares the material with which the brand will best communicate with the public.

These people will be responsible for creating the project, the concept and the piece. Whether it is a chinese overseas america data folder, a digital marketing piece or even an advertisement.

Marketing management acts before and after that creation takes place. The professionals responsible for that area must understand the consumer, what he wants, what he needs, and how the product is suited to that.

Then you need to understand the profile of that audience and how to reach them. And that includes everything: from the person to the language.

It is also important to map out the channel that will distribute that piece. Television, newspaper, Internet, department store, convenience store? It doesn't matter. What matters is where the public is consuming the information.

There, creative professionals can take that information and think about how to reach a specific audience.

After that process, the distribution must be done.

And it doesn't stop there. One of the most important things in any strategy is to measure the results and the efficiency and effectiveness of that project. It is important to have well-defined KPIs of what you hope to achieve with the communication.