Actual CPC: This is the exact amount you pay when the click is made

[sumonasumonakha.t]

This is a quantity metric without much link quality, a thousand views is the unit, meaning that for every thousand views of your campaign you will be charged the agreed value. For this modality, interaction is not considered, only viewing, which gives it a general disclosure profile with a low rate of both conversions and lead qualification .

For this reason, it is very important to think carefully about whether this modality moj data suits you, since it disseminates without creating commitment from your audience. Let's say that the profile of this modality is more for institutional positioning, identity building or brand promotion.

CPC: cost per click
This method is the most commonly used in campaigns, as it allows you to know if your product is accepted. It is for a more specific audience and is charged for each click that a user makes on your ad. Depending on the niche you want to reach or the keyword you want to assign, the value will depend on it; it can be cents or, in the case of highly contested words, it can reach higher values.

You can set the CPC in advance, but you should keep in mind that the lower your bid, the less chance you have of winning the display spot for your ad. There are three CPC measurements:

Maximum CPC: This is the maximum limit of what you are willing to pay for a click.

Average CPC: This is the average of the historical clicks you paid for.
More engagement less price
Another interesting aspect of Cost Per Click is that the attractiveness of your advertising will affect the price. For example, if an ad performs well below our expectations and few people interact with it, there is a high chance that the CPC will increase; if the opposite happens, it is likely to decrease.