Are you worried that your website won’t show up when golfers search for tee times in your area? You’ve probably noticed that when it comes to search results, online tee time distributors are very good at appearing in the top results of the search bar. As a result, competition is very high in this industry . So if you want to rank as high as possible, now is the time to develop SEO strategies that will help you rank higher than your competitors.
What is organic SEO for a golf course?
Massive tee time distributors typically rank very high in search engines since they have websites with lots of content and invest hundreds of thousands of dollars in search engine optimization (SEO). This means that a search for a tour in your area will likely show their website above your course in the search result page. If you partner with the distributor, this isn’t necessarily a bad thing since your course will still appear on the distributor’s website.
However, it’s always better to rank higher than the distributor you’re working with so you can encourage online bookings directly to your tee sheet, rather than through an intermediary. Not to mention, higher SEO rankings put you in front of golf courses in your area.
If you are not familiar with the term SEO, don't worry! These 9 golf qatar cell phone number course SEO strategies will help you get your website ranked higher on Google.
1. Make sure your website is well designed
Your organic search engine optimization (SEO) depends largely on the quality of your website. It is not just about having a beautiful site with beautiful images, it must also be efficient, adapted for mobile devices and have interesting content. If you do not meet these criteria, your SEO will probably be lower compared to other clubs or golf game distributors.
First simple tip, use simple web design tools like WordPress and you will be able to ensure that your website content complies with current SEO standards.
We understand that optimizing websites and meeting modern web design standards is difficult and time consuming. Fortunately, there are golf marketing agencies that can boost your site for a reasonable price. These agencies, follow Google's standards and improve your marketing strategies which will have the effect of increasing your site's SEO.
2. Publish content regularly
To improve your ranking on Google, your golf course needs a blog that publishes articles regularly. Creating a blog will allow you to increase your site's traffic in addition to building a community. Think of it as a new, inexpensive but highly effective communication channel.
Blogging tells Google that you have information that golfers might be interested in. Proving that your website is a credible source of content to Google's search engine algorithms is one way to improve your SEO.
Ask the people who developed your website if they can add a blog, then identify employees who would like to produce relevant golf-related content. Even a simple post about upcoming events or a recap of last week's tournament can do wonders to keep your blog going. But especially if you're just starting out writing content for your blog, be consistent.
3. Be present on social media
We can’t stress enough how important it is for your golf course to have a social media presence. Social media allows you to reach a wide and specific audience across many channels like Instagram, Facebook, and Twitter.
In 2019, you absolutely cannot ignore these marketing tools. If you are not comfortable with this technology, a young person who works in your club can take care of social media for you. Do not be hesitant to invest a little money at the beginning to expand your reach, observe the messages that work best with your audience and then pay to promote the ones that get the best engagement. This way, you will be able to share your articles for free.
Using social media not only exposes you to a lot of golfers, it also improves your SEO because Google is able to record the traffic that your social media channels bring to your website. Using social media is another way to prove that your course is a meaningful online community that provides quality information to golfers. Plus, if you create content for your blog, you now have a new channel to share all those articles you’ve worked so hard on.