This change consists of two major improvements. First, the questions our customers are searching for, either through our site or in Google, are proudly displayed at the top of our guides, accessible and indexable. Additionally, when our users search for their questions (as we know they love to do), they now have a good chance of finding the right answer just a click away.
Solve common problems at the top of the page to relieve frustration.
I ran a quick search in Keyword uk number data and I can see that we are now in position 4 for this keyword phrase — we were nowhere before.
SERP analysis from Keyword Explorer
That's what it looks like in organic results - the answer is there for everyone.
The answer to our frequently asked questions is appearing in search results.
And when people arrive? Now we can send links with the answers above. No more messing around with jump links to tabbed content.
In addition to making your content easily accessible, you should highlight common issues up front. It can sometimes feel inconvenient to highlight issues at the top of the page, but you'll eliminate frustration for people who encounter errors and reduce the workload for your support team.
Placement of questions, before and after
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