Guerrilla marketing

sumonasumonakha.t · Post by **sumonasumonakha.t** » Wed Feb 12, 2025 3:56 am

Mass marketing
This type of marketing seeks to reach as many people as possible, without looking at which niche or market segment they belong to.

Neuromarketing
This type of marketing seeks to understand how the human mind reacts to stimuli that influence people's purchasing decisions.

Understanding what makes a person like a product or service and the actions taken to purchase it has a lot to do with this type of marketing.

Social marketing
Contrary to what you might think, this type of marketing is not related to social media. Its focus is on the impact on the social context of human life , initiatives in favor of the environment, housing, quality of life, public health, among others.

This type of marketing involves strategies that create a great impact on people's daily lives through impactful experiences. They can be perceived for their high creativity content and, often, have a remarkably low financial cost.

Influencer Marketing
Thanks to social media and celebrities, this type of marketing allows people with many followers to influence other people's decision-making regarding a product.

Referral marketing
Used by companies to attract customers through their existing customers. The idea is to get people investor data who like a product or service to recommend it to their acquaintances in order to influence the purchasing decision.

There are many more types of marketing that you can learn about at the link above.

What does marketing have to do with advertising?
Those who are not familiar with the subject often confuse marketing and advertising . Although they have the same purpose, which is to sell a product or service, they are not the same.

Do you remember when we told you about the 4Ps of marketing? Place, Price, Product and Promotion.

Which of these do you think advertising is related to? That's right, promotion.

Advertising, then, is one of the arms that marketing has in its objective of making a company sell. Actions focused on the promotion of the product or service are its advertising.