But before we dive in, let’s address the AI elephant in the room.

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Engagement Drive: Videos attract more attention than text, leading to higher rankings and traffic.
Accessibility and inclusion: Transcripts and closed captioning meet the needs of diverse audiences, increasing impact and trust.
Visual Storytelling: Videos effectively communicate emotions and concepts, building a stronger connection with your audience.
Local SEO Benefits: Localized video content with geo-targeting can improve local search rankings.
Authority and expertise: High-quality videos establish you as a thought leader in your field.
But are we conveying the full narrative? What about generative AI? How will its widespread adoption impact video SEO as a whole?

I was recently invited to participate in a debate covering part of this topic. As I prepared materials and arguments to illustrate where this all leads, I realized that video SEO is a much more complex subject than I sweden number data initially imagined.

SORA and OpenAI text-to-video models enter discussion
While headlines trumpet the latest advances in AI-driven video generation tools like OpenAI’s SORA and Runway , their impact on video SEO may not be as direct as one might think. However, this doesn’t negate the important role that another approach is currently playing in shaping the future of video SEO: schema markup.