As Robert Donnell of P5 Marketing says, "For B2B clients who are selling a product that is a thoughtful, researched commodity, we recommend content marketing to help establish the company's expertise. Then social media, email marketing, paid social marketing, and event marketing become channels to support and amplify content marketing."
Content Marketing + SEO
" of our incoming business (with the rest armenia phone number list coming from referrals)," says AJ Alonzo of demandDrive.
Publishing and promoting content is one thing, but having a good keyword strategy is essential to getting the content you publish read. They can stand on their own, but they are truly impressive when they work in conjunction with each other."
Alonzo continues, "The primary path for visitors to get from our content to a landing page (so they can turn into sales leads) is supported by the relationship between content marketing and SEO. The more content you produce, the more paths you open up, and the better you rank for keywords. This allows people to get to those landing pages faster."
Jennifer Noto of Carolinas IT agrees that content marketing and SEO are a perfect match. "Google is the most effective channel for generating leads in our business. We don't do paid search; it's all organic."
"By using SEO keywords in the content on our website and in our social media posts, we have been able to increase our rankings significantly. We rank #1 in Google search results for over 55 keywords."
"When a visitor fills out a contact form on our website, they are asked to choose how they found us. Over 66% of our leads come from Google searches and social media posts."
But SEO isn’t just important for lead generation. SEO research also helps you determine what to write about. It will help you determine what queries your target customers are asking and where they are in the buyer’s journey when they ask those queries.