ProTip: Do you have an employee who is very active in promoting company content? Write them a LinkedIn recommendation. Now everyone shines a little more.
15.
If the article answers questions your venezuela phone number list prospects ask during the sales process (best content), then make sure the sales team knows it exists and can easily pull it out in meetings.
Here are four ways to create a look for it to use in your sales process:
Write a sample email that they can use to send directly to prospects.
Make presentation slides from the best tips, charts and quotes
Turn it into a nice PDF guide that they can email as a follow-up to meetings.
Create a repository of these articles that lists common sales questions and links to the articles that provide the best answers.
This all works best when the sales team is involved in the content creation process. The idea is to get your content in front of your most valuable audience: your potential buyers.
16. Share again, with credits
Social mentions are one of the best ways to get your content seen. When you tag someone in your social media post (either via @mention or image tag), they are more likely to see the notification and click the button to see the post.
If they are somehow connected to the content, they are more likely to share it. This is where your pre-post work comes in handy. Mention all of these people:
People you interacted with when discussing the topic.
People who commented on the article
People who provided the quote for the article
People who would otherwise be included
The people who conducted the research, we mentioned them in the article.
Brands you used as examples
Each of these opportunities is an opportunity to both get help with promoting your content and to grow your personal network.