Launching a podcast can help your audience find your brand if they don’t have the time or interest to read content every day. Podcast listeners are growing—in 2018, nearly a third of the U.S. population listened to a podcast in the past month.
Starting a podcast can help your audience find your brand if they don’t have the time or interest to read content every day. If you have interesting people to interview or have a conversation with, consider podcasting as another content format to experiment with.
8. Social networks
for some time, it may be time to think bahamas phone number list about distributing your content to other sites. This could mean repurposing content into new formats and publishing it on your blog, creating original content specifically for external sites, or publishing your site's content to various social media platforms.
However, posting on social media is critical to expanding your brand's reach and delivering your content to your customers where you know they spend their time. Social media networks that are frequently posted on include:
Facebook
Instagram
Twitter
LinkedIn
Pinterest
Snapchat
YouTube
When starting a business account on any of the social media platforms listed above, it’s important to post the type of content your followers expect to see. For example, on Instagram, users want photos, videos, and graphics that reflect current events, showcase user-generated content, or even go behind the scenes of your organization.
Facebook opens up your options for what you post a bit: Not only can you share blog posts and website content, but you can also post native Facebook videos, promotions, and original memes that resonate with your customers. You can also engage with other businesses whose audiences are similar to yours.
While the goal of social media like Instagram or Snapchat is to engage more deeply with your audience, your goal on platforms like Facebook and Twitter is to grow that audience, drive traffic to your website, and start a conversation in your industry. Do some basic market research to find out what platforms your buyers are on and tailor your content to their expectations.
Once you're ready for more ideas, there are many different types of content to diversify your content marketing. Creating a successful content marketing strategy takes time, organization, and creativity.