Very practical tips to improve your site's EAT

[kexej28769@nongnue]

How would you react if you were told that one of Wil’s clients got more conversions from zero volume search terms than from search terms with 1000+ searches per month? It’s true. Will figured this out in seconds, which really made him look at his client’s entire strategy through a new lens. It also made him question the company’s broader strategies. How common is this across all clients? Don’t they all deserve to have this insight? This required him to dig deep into the long tail. To use big data and cameroon number data PPC data as insight, not just marketing.

How would you react if you were told that Google’s “bad click” business could generate as much revenue annually as Starbucks or McDonald’s?

Will will make the case for big data, agencies, and why building systems that look at every single search term you match is the future of search marketing.

دوپہر 12:30 تا 2:00 بجے
Lunch
2:00 PM to 2:15 PM

Marie Haynes، Marie Haynes Consulting Inc.
Google has admitted that they measure the concept of “Experience, Authority, and Trustworthiness” in their algorithm. If your site is categorized under YMYL (Your Money or Your Life), you absolutely must have a good EAT to rank well. In this talk, you will learn how Google measures EAT and what changes you can make both on and off site to outperform your competitors. Using real-life examples, Marie will answer what EAT is and how Google measures it, what changes you can make on your site to improve the way EAT is displayed, and what you can do off site to improve EAT.