he big change in this new approach

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I'm talking about identifying what this group of people's interests are and adjusting your content so that it resonates more with them. And if you want to go a step further, creating interactive content like quizzes, calculators, infographics and more are a great option. A good interactive experience is the result of co-creation with your audience, and, just like setting up a table, people give more value to what they helped to create.

This even has a name: the ikea effect. The result is more exposure australia whatsapp data for the brand, positive feelings towards it and better conversions. And, of course, a happier and more engaged audience.Conclusionthe marketing approach of promoting content experiences is not difficult to execute and does not require major changes to what you already invest in content marketing.

Blog posts will still be written, videos will be recorded and so on. T is the principle that guides the creation of strategy and tactics, as well as a lot of creativity. But it's really worth it because a marketing strategy that generates business results is what, at the same time, creates more value for your audience and your customers.