Next, add an image CTA at the end of each post

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Next, add an image or text CTA near the most relevant content in the body of the post. The best time to support a change is after educating someone. For example, Townsend Security , a full-service data security provider, added an image CTA to this blog post for a related podcast download. Notice how the content of the CTA is similar to the content it’s paired with.


. If someone reads your post to the end, you want to offer them a helpful next step. Here’s a CTA at the end of a post titled “Data Visualization 101: How to Choose the Right Chart or Graph for Your Data,” and at the bottom, a CTA for an eBook on how to present data that people can’t ignore. When it comes to image CTAs at the end of blog posts, I belarus number data linking them to a relevant landing page with a form.


Another option, which brings me to the final CTA placement, is a pop-up form that readers see as they scroll down the page. This is a great way to keep your offer relevant so the reader doesn’t skip past it.

If you really want to engage your users and have helpful conversations, consider offering live chat or a chatbot. A chatbot is a computer program that automates certain tasks, usually by chatting with the user through a conversational interface.