One of the main theories of social

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It becomes necessary, then, to meet their needs also as a social group, even before the focus becomes enchantment and gaining consumer trust. This can be worked on in different ways, as long as the basis taken considers: naturalizing the presence of LGBTQIA+ people as part of society; proposing more visibility for the LGBTQIA+ public and the social demands it brings; helping to combat discrimination, by raising awareness among the general public about the social causes of those who make up the community; bringing a discourse that proposes social inclusion and equal access opportunities.

And how to meet these expectations? Based on the points above, some afghanistan whatsapp data principles can be considered as key to avoiding mistakes in Marketing aimed at the LGBTQIA+ public. Let's look at some of them: Keep a message consistent with expectations communication (despite having fallen into disrepair) is the hypodermic theory or magic bullet theory. It argues that, in mass communication, messages must reach all individuals in the same way and have a quick effect, just like an injection, hence the name, which refers to the hypodermic syringe.

It is very important to keep in mind that nothing that fits this theory will apply to the LGBTQIA+ community in terms of communication. This happens because, in addition to the different possibilities of approach, when talking about sexual orientation and gender identity, LGBTQIA+ people deal with their sexuality (and even their self-acceptance) on different levels, in addition to having different economic classes, ethnicities, regions, purchasing habits, lifestyles, family constitutions, etc.