the need for remote meetings and autonomous

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There is no longer any debate about the old idea of ​​Marketing and Sales working separately in an environment where research among Marketing professionals makes it clear that sales cycles have become even longer and that the influencers in the decision are also increasing. Everything is getting more complicated.

On the other hand, purchasing (e-commerce) have strongly entered philippine phone number lookup the experience that buyers and decision-makers in B2B companies want as an experience. This is a great challenge for the traditional organization of sales in B2B companies and we have talked to you a lot about it and we will continue to do so in 2022.



This professional B2B buyer who demands a cohesive experience that helps him and does not "sell" him is also reflected in our expert content on B2B Marketing and Sales, with articles such as the B2B Customer Journey Map and specifically how to differentiate the performance of Marketing and Sales depending on the moment of the client but with the same customer-centric focus.