Bidding strategy

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The nature of the commercial offer, the content of the push, the promotion resource - all this works together to solve a single task.

Bid management teaches how to manage rates, clicks and position in the search results. The bidding strategy on the selected platform is developed for each offer unit, because the online auction involves competition between advertisers within each display.

Push notifications are displayed according to one of two schemes:

CPC. In the Cost Per Click model, a per-click bid is assigned to an offer, starting from $0.01.
CPM. In the Cost Per Mille Russia cell phone number list model, the rate is given for 1000 impressions, starting from $0.1.
3. Aiming
If targeting is set up incorrectly, don't expect a breakthrough. Advertising will drown in the information abyss, wasting your entire budget.

To ensure that the display only reaches the target audience, we specify in advance:

geolocation: country, region or specific locality;
user login: desktop or mobile;
browser language;
operating system and technical parameters of the input device;
mobile operator;
frequency of sending push notifications;
date and time of delivery of the show.
Creative content
A unique presentation will definitely be noticed. However, in the case of push notifications, the imagination is severely limited by the title, icon, picture and a brief text. Not much, but even on this basis you can build a strong call-to-action to create a unique offer and increase traffic.