What software services come to the aid of an analyst

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Who has decided to take a look into the competitors’ zone.

The contextual advertising content analyzer tracks competitive queries, budget expenses, CPC rates.
The traffic analyzer shows where visitors come from, what they use and for how long.
Social network analyzer provides reports on individual platforms.
Google Trends . The search query ranking analyzer ranks content by the keywords that lead to it, showing:
product type;
technologies used;
events of interest to the audience.
Bukvarix . A service for improving semantics Honduras cell phone number list helps to calculate the most "punchy" keywords to add them to your arsenal.
Direct and Google.Ads . Network accounts are aimed at cost analysis and financial forecasts. Yandex is more accurate.
Step 2. Audience research
In order for advertising to hit the target, you need to find the right addressee. In a wide audience, information dissolves like a drop in the sea, so we need a "narrowly focused" one. It is inappropriate to show an ad to someone who will never need it.

We must have the most accurate idea possible about the target audience:

age limit;
financial capabilities;
area of ​​interest;
geographic location;
nature of communication with the Internet: traffic, behavioral tendencies, gadgets, media, communication on social networks.
For some reason, advertisers sometimes forget about this, sending information practically into free floating, right up to “nowhere”.