Examples of wizards from the business world: Dyson, Red Bull. Honda.

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One of our own
For this archetype, belonging to society and closeness to the environment are especially important. He understands perfectly what people need, what problems they face in their everyday life, and offers a clear solution.

The main values ​​of "your brand" are usually p iran mobile database racticality, restraint bordering on modesty, and reducing the distance with the consumer. In their offers, such brands strive to show the consumer that they are already familiar, to create a feeling of comfort, a familiar atmosphere. There is no arrogance or ostentatious luxury here. "Your guy" is a brand that you encounter every day, which you choose automatically. And it values ​​your trust and cares about maintaining it.

Examples of “one of our guys” brands: IKEA, McDonald's, H&M.

Lover
It is easy to guess that such an archetype values ​​intimacy, passion, sensuality above all else. Beauty, luxury, uniqueness of the offer and the experience received are put at the forefront. The brand lover is your guide to the world of enjoying life. He teaches how to correctly express love regardless of its form. This is love for oneself, for the attention received, for the feeling of one's own comfort and many other expressions.

The products of such brands are, as a rule, elite offers that emphasize the status of the owner. This includes exclusive clothing labels, jewelry houses, and car manufacturers. That is, everything that can be luxurious and unique. And special emphasis is placed on such associations. Not necessarily loud and demonstrative - most often even the opposite. But nevertheless, the message is clearly read.