This helps to tailor the design to

[moumitaakter4407]

Personification: Add images of real happy people to evoke associations with joy or trust triggers.

Color combinations and accents play an important role in emotional perception. For example, red and orange evoke a sense of urgency, blue - trust, green - calm. It is curious that regardless of gender, blue and light blue shades are the most popular with the audience, while men more often prefer (in addition to blue) green and black colors, and women - in addition to blue, tend to prefer various shades of purple and, by the way, green, but to a lesser extent than men.

The audience. We previously talked about sweden mobile database how to use color to increase website conversion .

For example, brands such as Sber, Yandex, WB actively use bright, saturated colors. The least favorite colors, regardless of gender, are orange and brown, and for men, purple should be singled out separately, which, let me remind you, is liked by women.

Sensory triggers designed to influence the target audience can work through various perception channels. In addition to the visual channel, which is most often dealt with by Internet marketers, triggers can act at the level of audio perception through music, voice messages or sound effects that enhance the impact of the visual component (this is available both in communication with the user during the sales process, the work of managers or service departments, and in the preparation of content for social networks, video hosting and video materials for landing pages). The tactile channel can be used by marketers not only when working in offline sales or when holding offline events, but also in such marketing elements as product packaging or the sensory properties of the product itself.