If you’re interested in testing out a retail presence for your business, but you’re put off by the financial risk and commitment of a permanent storefront, a pop-up shop could be the solution for you.
Pop-ups provide an ideal opportunity for emerging, digitally-native brands to trial a brick-and-mortar space. They allow you to meet your current customers where they live and put your brand in front of new shoppers. It’s also a direct way to encourage sales without pouring more money into online customer acquisition.
A pop-up can look like a regular store, but many brands use them to create a unique, engaging physical shopping experience.
How much does a pop-up shop cost?
Unfortunately, there’s no clear-cut answer for this question. Location, duration, and size are just a few of the factors that can determine the total cost of a pop-up. The sky’s the limit as far as how much you can usa phone data spend, but you also can pull off a short-term pop-up for as little as $1,500.
Popertee, a retail analytics firm, estimated the total cost of one 30-day pop-up at €29,085 (about $33,000), while Inkbox, an online temporary tattoo brand, totalled the cost of its 2016 two-week pop-up to about $15,000, plus $3,000 in furniture that it will be able to use for other purposes.
It’s worth noting that experts predict pop-up shop costs will be significantly lower for 2021. Historically low commercial rent prices means the bulk of your costs—rent—are more than 11% lower than they were in 2019.