Types of rewards programs

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Running a customer loyalty program means you’ll need to give away something. Be it discounts, sales, early access, etc. But the payoff for having rewards programs are huge:

More customer referrals. If you have a great loyalty rewards program, people may tell their friends and family about it. More referrals equals more customers.
Higher customer retention. If people find value in your program, they’ll likely stick around longer.
More sales. Want a higher average order value? According to recent loyalty research, 49% of consumers agree they’ve spent more after joining a loyalty program.
Brand advocacy. A successful loyalty program can turn regular customers into brand advocates. This group helps your company get in front of new customers through word of mouth, which is a low-cost marketing strategy versus paid ads.
But not every loyalty program is the same. There are different types venezuela phone data of rewards programs you can use to build customer loyalty and make repeat sales.

Now that you know how rewards programs work, let’s look at a few common types you can adapt for your ecommerce store.

Point-based loyalty
Points programs are the most common type of rewards programs. They let customers accumulate points they can redeem for freebies, cashback, perks, etc. Customers don’t just earn points from purchases. They can also earn points from sharing on social, leaving reviews, having a birthday, or through gamification.

Bodycare retailer Blume uses a points system called Blume Bucks in its loyalty program, dubbed Blumetopia. Customers can earn Blume Bucks by following the brand on Instagram, placing an order, or telling friends about Blume.