In many ways, conversational commerce can fit nicely into a business’ marketing strategy

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Chris Messina popularized the term “conversational commerce” in a 2015 Medium post and described how it helped customers along their journey:

“Conversational commerce is about delivering convenience, personalization, and decision support while people are on the go, with only partial attention to spare.”


First of all, it utilizes the growing trend of deeper personalization—customers are growing accustomed to and demanding more personalized touches from online stores. Studies have shown that 80% of consumers were more likely to buy from brands that offered a personalized experience.

Secondly, conversational commerce ties in nicely with the critical vietnam phone data omnichannel strategy. Instead of reaching one customer on one channel at a time, you should have various touch points across the multiple channels your customers are using. This includes chatbots and two-way SMS communication that are commonly used with conversational commerce.

Because conversational commerce depends on automation (rather than sending personalized messages manually on every channel), it also benefits from the powerful conversion rates we see with automation in general.

For example, INGLOT Canada was able to boost their revenues by an amazing 4,798% by using various automation techniques:

Image showing how INGLOT Canada boosted revenues by 4,798%
Beyond that, there are loads of different techniques you can use, such as SMS, conversational commerce bots, voice assistants and even adding augmented reality into your conversations.