Whether you’re a small business owner looking to launch an e-commerce website or an SEO expert, here’s an in-depth overview of our top blog SEO tips to help you optimize your next piece of content. Getting down to the details, we’ll explain how great content should:
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In the past, blogging and SEO have focused primarily on optimizing individual posts. While this is important, you can further improve your search engine rankings by using topic clusters. Following this model, you choose a larger "pillar" topic or target keyword you want to rank for, and create separate "clusters" of content based on specific keywords related to that topic. This results in greater interconnectedness between individual blogs, which in turn strengthens your site's overall authority and your audience's user experience.
This approach also prevents individual blog content from tunisia mobile database competing with each other. When you have multiple blog posts about the same topic, you end up being distracted by URLs. An editorial calendar is essential if you want your pillar-cluster model to be successful. You can choose your pillar and cluster topics ahead of time and plan a logical blog SEO strategy for publishing new content.
First, choose your pillar topic. Then, develop six to eight subtopics based on specific questions a person might have after reading the content of your pillar page.
Leverage keyword research
Thorough keyword research is essential to the success of your blog. It requires more than just thinking to yourself, "Hey, what would people type into Google?" For example, the most obvious keyword isn't necessarily the best choice. Popular keywords with high search volume are highly competitive and difficult to rank high in search engine results.