Identify key dropoff Points

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Carter, VEGAMOUR, spoke about the importance of analyzing customer drop off data and devising strategies accordingly.

We’ve already looked at the importance of understanding why customers churn, but understanding when can be very important as well. Deeply analyzing customer drop off data will provide a clear understanding of the “why” and allow you to develop and integrate strategies to address pain points at times when subscribers tend to churn.

“We started to assess what were key dropoff points, and if we get them past the first month they would typically stay on.” – Britanny Carter, VEGAMOUR

“When it comes to a person leaving our service, it’s really about understanding costa rica phone data why — we go through a lot of different exercises to understand and collect as much data so we can be informed.” – Derrick Dingleson, OPTE

8. Identify key dropoff points
There are many reasons subscribers cancel. Some of the common ones include affordability, finding a less costly alternative, getting product fatigue — the list goes on.

One tactic Lewis, CurlMix, implements to reduce churn, is offering exclusive, limited edition gifts that only subscribers have access to. This creates a sense of fear of missing out (FOMO) for customers who either aren’t subscribers or even those who may have already cancelled. Turn your subscription brand into an exclusive party everyone wants to be invited to and you will rise above the competition.