Power words
This change increased Sean’s organic traffic to this page by nearly 128%:
Yes, the increase in organic traffic is due to the simple fact that more and more people are clicking on Sean’s results.
But most importantly RankBrain noticed the increase in CTR… and pushed Sean’s page up a few spots:
RankBrain CTR
Filling the “Content Gaps” with LSI Keywords
LSI keywords are words and phrases related morocco mobile database to the main topic of your content.
Why are LSI keywords important? Well, they give RankBrain the context they need to fully understand your page.
For example, let’s say you’re writing a guide on link building.
The LSI keywords are as follows:
Backlinks
domain name
Email Promotion
Anchor text
When RankBrain sees your content contains these terms, they believe your page is about link building…
…which means you’re more likely to rank for keywords related to that topic.
You can discover LSI keywords using Watson Natural Language Understanding tool .
The tool analyzes the content you provide for concepts, entities, and categories.