Federations SMS campaign overlaid on branded imagery

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No matter how advanced your marketing software is, the content remains the backbone of omnichannel marketing. This involves everything from your social media content down to in-store signage

For example, let’s say that your business is running a promotion that gives your customers 20% off storewide both offline and online. Your online store has a big banner on the home page publicizing the discount, and a promotional email has been sent out to your mailing list to spread the word.

But when customers walk into one of your physical store locations, there’s no signage greeting them at the door to make them aware of the discount.

A lack of cohesion between your offline and digital marketing efforts can result in a lot of missed sales opportunities; if in-store customers don’t know about the promotion until checkout, they’re a lot less likely to maximize bosnia and herzegovina phone data spending to get a better deal. This makes informative touchpoints essential for successful omnichannel retailing.

Want to see an omnichannel content strategy done right? Check out Federation, a streetwear brand that runs a powerful omnichannel loyalty program. Federation allows customers to earn and redeem points in-store and online, so shoppers are rewarded regardless of where and how they’re shopping.

Plus, the program’s content and messaging are consistent on all channels, so the customer experience always feels seamless and on-brand.


Another excellent example comes from the jewelry brand and clothing stockist, Katie Waltman. The store runs a comprehensive marketing initiative that covers loyalty, feedback collection, and email marketing. In doing so, Katie Waltman is able to connect with customers across multiple platforms.

Just like with Federation, the content and messages that Katie Waltman puts out there are consistent on all channels and devices. So whether people encounter the brand in-store, on their eCommerce site, or via email, customers are treated to the same look and feel.