The reason for this is twofold:

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Leverage User-Generated Content (UGC), Influencers, and Reviews
User-generated content, be it in the form of Instagram posts from influencers, product reviews, or customer testimonials, is one of the most powerful marketing tools at a brand’s disposal.


Firstly, as online review statistics show, 91% of consumers between 18 and 34 trust reviews as much as personal recommendations.

Secondly, on the influencer side of things, the fact is that consumers are more trusting of social media personalities than companies. As Business Wire reports, 61% of consumers are likely to trust a recommendation from an influencer, whereas only 38% trust brand opinions.

Therefore, by encouraging and sharing UGC and partnering with belarus phone data influencers, retailers can drive better affinity, brand trust, and even traffic and sales.

4. Sell on Social Media
In addition to sharing UGC and influencer content, it is vital for brands to directly sell through social media as well.

The fact is that social platforms have gone to great lengths to facilitate social selling with features like Instagram Shoppable posts, the newly minted Facebook Shops and similar implementations.

As a result, consumers have grown increasingly accustomed to shopping directly through social platforms. Looking at social media’s impact on e-commerce revenue, the revenue potential of these platforms ranges from nearly $1.4 billion to $7.4 million, depending on the network.

Therefore, leveraging e-commerce-oriented social media tools is critical for overcoming competitors.