Do you need both leading and lagging indicators for your online store?

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On the opposite end of leading indicators are lagging indicators—metrics that indicate your online store’s past performance.

These metrics are available to you after the fact—meaning the month, quarter, or year you’re reviewing is already finished, and your store has either hit or missed that period’s goals. A lagging indicator shows you whether a strategy you’ve executed brought desired results.

In the email campaign example above, lagging indicators are the bahamas phone data number of sales and the average order value that email campaign generated.

Should you focus on leading or lagging indicators? The answer is: both.

Leading indicators forecast sales and other important metrics in real time, allowing you to course correct, while lagging indicators provide opportunities to learn from past strategies. With both, you have a complete picture of your business so you can prioritize the right activities at the right time.

What are the benefits of using leading indicator KPIs?
Leading indicator KPIs allow your ecommerce business to act without needing to wait for a campaign or a specific period to end before you know whether your efforts generated desired outcomes.

Here’s the breakdown of that benefit: