Prominently display social proof and guarantees

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If your product is endorsed or given a reputable seal of approval, letting visitors know with a badge or seal can be a shortcut to establishing social proof.

Any certifications or important characteristics of your product, such as safety or legitimacy, are wise to include on your product page (so long as customers care about these aspects). It’s easy to simply write these things into your product description, but badges can save precious space for copy and stand out on your page.

Badges can serve as a shortcut to social proof.

The value of these badges is they quickly help customers check philippines phone data bottom-line concerns off of their list (e.g. if a customer has a gluten allergy and requires a gluten-free product). Note that you may need permission or an official certificate to use specific seals or badges on your website.

When you’re not referencing an official organization or standard (like “USDA Organic”), you can create your own badges that simply distill important features of your product. For example, features such as “Made in Canada” or “High Quality” would work better as nicely designed badges than simple bullet points in a product description. Primal Pit Paste uses badges in such a way to visually summarize their products.

Badges can highlight important benefits or features.

Another way to assuage customer concerns is to display rock-solid guarantees. What’s your return policy? What’s your customer satisfaction policy? Is it hidden away on a separate page for no one to see?