Don’t wait to pique people’s interest

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Your product page is where the majority of your customers finally make the decision to either buy your product or leave your store. Unfortunately, it’s an often-neglected part of the sales funnel.

While most store owners tend to focus on improving their checkout page or landing page, or tweaking what happens after a visitor adds a product to their cart, customers won’t get that far unless you create solid product pages that convert.

Product pages exist to tell customers why your product is awesome, explain which needs it fulfills or problem it solves, and list the details a customer needs to see in order to make a buying decision. Beautiful photos of your product and well-written product descriptions are important, but they’re also the table stakes—there’s a lot more to you need to get right in order to make a great product page.

To help you increase sales and revenue, let’s review a few peru phone data timeless ways to improve your product pages.

Understand and address customer concerns
Highlight a clear call to action
Activate live chat on key pages
Complement your photography with videos or GIFs
Showcase reviews and personal testimonials
Prominently display social proof and guarantees
Upsell and cross-sell where appropriate
Don’t leave your shelves completely empty
1. Don’t wait to pique people’s interest
In the world of journalism every reporter is told to put the lead up front. This means you start a story with the details that matter and never force people to dig in order to find essential information.

Store owners can learn a thing or two from this approach. While you may have a number of important product details to cover on a single page, you shouldn’t leave potential customers in suspense; it just takes a single click of the back button to lose a sale. Make it clear what the product is and why it’s valuable, and quickly.