In-home usage test (IHUT)

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In-home usage tests are another popular market research methodology. You can use them remotely or online. As part of testing, you ship products to participants so they can use them at home in a natural environment. IHUTs are common in product research where consumers use the product in-home, like a Dirt Devil vacuum cleaner or Annie’s organic soup.

?Goal: Understand impression, appeal, and purchase intent of a product.


Pre-launch testing. IHUTs let consumers fully test a packaged product pakistan phone data before launching it to the public. This lets you work out any kinks and make improvements using feedback from an uncontrolled environment.
Various feedback options. You can collect feedback over the phone, through customer surveys or video calls, or in-person. With IHUT market research software.