How to create repeat buyers

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Your customer base is like a garden. If you tend to your customers, you often can grow both the value they receive as well as the value that comes back to your business. For example, a customer might get a lot of value from your flagship product, but unlock even more from buying your product again—or buying more from your full product line.

Loyal repeat customers compound in value, too. Once a customer makes a second purchase, you no longer have to pay the cost to acquire them, and they might recommend your shop to friends with similar taste.

Repeat purchases don’t come for free, though. You’ll still need to strategically invest in the right areas. And although you can argue that “everything” has the potential to influence retention, there are three main levers that brands should start with:

Merchandise. Customers need merchandise that fits their needs. They kazakhstan phone data also look for high-quality items that meet or exceed their expectations. If you find a bestselling product that customers love, consider putting it front and center on your website. Chances are, customers who purchase that product first will come back for more.
Customer experience. Amazing customer service doesn’t mean breaking the bank, but it does mean providing unexpected extras. This could be as simple as being available when your customers need you or offering free returns on any order. Think Zappos or Chewy.
Marketing. You’ll need the right marketing for the right customers at the right time. Tactics you might use are: win-back email campaigns, lifecycle marketing, loyalty programs, or a new release structure that keeps customers coming back for more. We dive in below.
Right now, we’re talking about marketing, so let’s have a closer look at that. To increase customer order frequency, you’ll need a specialized marketing plan. There are several common and effective marketing tactics you can use. We’ll run through the top four.