That said, I’m not suggesting that you blend in with the surrounding content and not draw attention to yourself. You need to have a bold image and presence. However, you need to balance it out so that you look like you belong on the site.
For example, if Facebook’s site is mostly blue, then red might stand out too much. If Instagram is mostly square content, then horizontal ads might stand out too much. And so on.
Ultimately, your goal is to test everything. Let the experiments reveal what works.
On a channel like Instagram, where your ad appears alongside austria mobile database dozens of highly differentiated images e., food, travel, and fitness, you’re in less danger of being dismissed as an ad because it’s harder to accidentally stand out.
But on a channel like Pinterest, it's easier to look like an ad. For example, if you're targeting Pinterest users searching for "steak," make sure your ad isn't a celebrity chef holding a plate of steak. That's fine for a magazine cover, but not for Pinterest? On Pinterest, you'll typically see close-ups of dinner plates with steak on them -- not promotions.
How to guide new users
Most SaaS applications lose 95% of their new users within 90 days. That's crazy.
They tend to lose these users during the onboarding period – when the first impression is made.
Therefore, growth marketers focus on welcoming users to the product in a way that motivates them to become lifelong customers.