This is a simple but well-executed email with killer copy

[badsha0025]

We’re not spying, but we did notice you were taking a peek at these.”

Notice the “flexible payment” trust-badge is missing.

Vessi (presumably) believes enough purchase intent has been shown. Therefore, the icon isn’t necessary.

On the contrary, you could argue that someone who leaves their cart is price sensitive and might need a push. Tough to tell.

We’d suggest keeping the badges the same throughout all emails.



Vessi uses Shopify’s standard back-end confirmation emails, but similar to Atoms, they’re a bit bland.

Every touchpoint is an opportunity to showcase your brand’s voice. Insert a line of copy that makes customers laugh or excites them.





Check out Native deodorants order confirmation email. It’s clever, engaging and makes you laugh. ??


Final note: We’d encourage Vessi to sprinkle social proof throughout their emails.
The brand needs to add a human element, and customer sri lanka phone data Reviews, UGC, or PR from blogs/articles will help.



? Pop-ups
“If I was putting Atoms’ and Vessi’s pop-up against Cariuma’s, I’d almost guarantee Cariuma’s is getting a better conversion rate,” says Julien.

“Unlock your free shipping” makes users feel like they’re earning something exclusive. Great copy.

Additionally, “Free shipping” is bolded and has a larger font than everything else. This makes it crystal clear what you’re receiving.