Mixing and matching product offerings

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Brands can get creative and offer a mix of the two product bundling options as well. We can see an example of this with Lola, another brand from the Health and Wellness vertical.

Lola specializes in feminine care and combines the two bundle options with their Period Essentials combo. You can see the benefits of bundling in action below, allowing customers to choose which kinds of compact plastic applicator tampons they want:


With this Lola example, if you look in the lower right section, as you select senegal phone data your products the box above populates and the xx/18 counter keeps track of how many choices you have left to make. This experience is another illustration of the ways bundles can help consumers feel that they’re in control of their purchase.

What does the data say?
After walking through various ways to bundle products and seeing examples of how merchants have enabled it, it’s time to dig into the numbers. We analyzed a handful of companies that bundle their products in various ways and have found higher AOV and LTV.

When you bundle more than one product together, the price is obviously going to be higher than one individual product. That goes without saying and it would be unfair to claim an increase in AOV simply because of quantity. You can’t sell one product for $10 but three of the same product for less than that, it just doesn’t make sense.