Reactivation-Based Customer Retention Strategy Campaigns

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Different Types of Retention Marketing Strategy Campaigns with Examples Subscription Customer Retention Campaign
Use subscription services to encourage customers to make repeat purchases. Give your subscribers benefits that one-time buyers don’t receive. Amazon Prime, for example, utilizes subscriptions as a way to retain customers. Subscribers get access to free shipping and one-day deliveries, along with a selection of Prime Video titles.



You can easily set up a subscription service with the help of Upscribe. Deliver philippines phone data great customer experiences with our powerful tools, including a customizable customer portal and passwordless logins.



Reactivation campaigns focus on customers who’ve stopped or are about to stop using your business. The aim is to recapture their interest. These campaigns often target specific audience segments, such as ‘customers who haven’t logged into their account in X amount of days’.

Sephora used a loyalty program to entice customers to return. They gave out coupons, which were only valid for a certain amount of time. This meant customers who wished to reap the benefits needed to purchase from Sephora sometime soon.