Pilothouse Tip: The testimonials on Vessi’s product pages are easily lost at the bottom. We’d suggest moving them farther up the page so users have a better chance of seeing those five-star reviews. ?
Category Pages:
This page explains the product types and provides a selector that scrolls users down, but doesn’t display the products.
Further, it’s unclear that the three sneaker types are buttons.
Adding the sneaker images grabs the user’s eye while eliminating the ghana phone data need for shoppers to make their own interpretation of what “Everyday,” “Weekend,” and “Cityscape” shoes are.
Less interpretation = more sales
Homepage:
The brand’s reviews look like they’ve scraped together text from friends and family. It’s not believable. ?
Display robust and real reviews with more context.
Similar to Vessi, Cariuma has thousands of great reviews. Make them known!
Pilothouse Tip: On the homepage, Cariuma features their best sellers. It’s a great move. People want to know what everyone else bought. Include this on your own site!
For category pages, it’s important to make actions easy to understand and click
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badsha0025
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