This research has found that millennials like to do their own research when it comes to managing their finances. And where do they do it? You guessed it, on the internet. Let’s take a look at some ways financial services can build good SEO.
Make your website fast, secure and mobile-friendly
In this day and age, if your website doesn't load within two seconds, it's considered slow, and you could immediately lose a potential customer. Consumers spend many hours on their smartphones. 57% of all online traffic comes from tablets or smartphones.
There is a cyber attack every 39 seconds . 43% of cyber attacks target small businesses. All of this should make you realise the importance of speed, security and making your website mobile-friendly.
If your website lacks any of these fundamental elements, your online traffic will be drastically affected.
Find your top keywords
Google's algorithm is called RankBrain. This AI system helps improve search results. It will test and adjust new search results. Depending on how users interact with the new results, RankBrain will either keep them or revert to the old results.
If you are not using SEO software, such as Ranktracker , you will be at a huge disadvantage. Ranktracker can help you find the keywords that will bring traffic to your website. Top keywords for financial advisors would be “financial advisor,” “wealth management,” and “financial planning.”
Find Your Top Keywords
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Optimize titles, headings, and content
When you browse a newspaper, you are likely to scan the headlines and see if thailand boy telegram they interest you. Similarly, people browsing the Internet quickly scan the titles, headings and descriptions of web pages.
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Make sure your titles and headings include keyword phrases. Make sure they accurately describe the content. Don't stuff too many keywords, it has to look natural, and these practices can be picked up by search engine algorithms.
Make sure to format your content to include headings. Most content management platforms will allow you to do this easily.