Suggested Marketing During the Evaluation Stage

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If a customer wants to research your store or products, make sure that they find the best reviews easily. Being transparent about your reviews, even if they aren’t all glowing 5-stars, benefits you much more than trying to hide negative reviews. You can opt to ask your customers for reviews with Omnisend’s omnichannel messaging, integrate social media reviews, or engage with customers via Amazon.


Customer Lifecycle Stages Purchase
Many merchants will chase the ‘purchase’ stage and consider it the last stop. However, as crucial as this stage is, it’s not the end of the lifecycle. Rather, it’s simply when customers make their final decision as to whether they’ll buy from you or go elsewhere. Whether it’s abandoning their cart or heading to a competitor, customers can opt to leave here.

It’s worth noting that some customers, despite deciding to buy from you, may still decide to france phone data abandon their cart. This may be due to them waiting for an incentivising discount, elevated shipping costs, or other unexpected fees at checkout. Either way, there are cart abandonment solutions you can make use of, including implementing SMS messaging into the customer lifecycle.

Suggested Marketing During the Purchase Stage
Understanding the top reasons customers abandon their cart can be incredibly useful, but there are other ways you can ensure a customer finalizes their purchase. For example, you can make use of innovative features like Omnisend’s pop-ups and forms to keep them on your site and through the checkout process—especially if you look into specific exit-intent pop-ups.