Improve sales team performance by understanding how prospects and customers react to certain sales tactics and knowing which tactics work best to close deals.
Create hyper-personalized marketing campaigns by germany email list collecting as much firmographic, psychographic, and geographic data on your customers as possible and crafting messages around that information.
Data Insight Examples
Now that you know what data insights are, why they’re so important, and what they can do for your organization, you might be wondering what they look like. Let’s look at a few examples of valuable data insights:
Data: Customers complain that sales reps typically take more than 72 hours to respond to their messages.
Data Insight: You decide to train your sales reps on how to automate and improve response times.
Data: The three days following a weekend sale are the three highest sales days of your product all year.
Data Insight: You conclude that you should allocate more of your marketing and advertising budget to the sale next year to capitalize on its popularity.
Data: Customer Segment A is 10% more likely to open your email marketing sequence than Customer Segment C.
Data Insight: You conclude that you should adjust your strategy and try a new email subject line for Customer Segment C to increase open rates.
Data: You get 15% more business referrals from long-term customers after sending personalized gifts to decision makers.
Data Insight: You develop a gifting strategy for long-term customers to get more referrals.
7 Ways to Turn Data into Actionable Insights (and 7 Red Flags That You Need to Adjust Your Strategy)