Pop-ups can hurt your SEO strategy

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Customers aren’t too fond of pop-ups, and neither is Google.

Since at least 2016, Google has been penalizing the most intrusive types of pop-ups, especially for users on mobile. In particular, Google doesn’t like pop-ups that appear right away and fill the whole screen and need to be closed before the website can be accessed.

That doesn’t mean pop-ups are a complete no-go. You can appease Google by:

Disabling pop-ups on mobile
Having a delay before pop-ups appear
Keep pop-ups small an unobtrusive
Disable pop-ups for customers coming in through Google search results
? Recommended reading: Our guide to Shopify search ecuador phone data engine optimization (SEO).

Pop-ups can overlap
If a single pop-up can turn off a potential customer, several overlapping pop-ups is much worse.

In addition to the load time issues, competing pop-ups is just a bad user experience. There are more pop-ups than ever now when you consider prompts to accept cookies or other privacy provisions and browser pop-ups like requests to allow notifications.

This is compounded when a customer is on mobile, because there’s even less space and a higher likelihood of overlap.

Be mindful of what pop-ups are showing up by default and time pop-ups so only one is appearing at any one time.