good short subject lines email marketing mistakes

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Users typically respond better to more personal sender names—rather than simply using the name of your company, try A/B testing some emails with the names of individuals from your marketing team. Over time, you’ll gradually identify which sender names lead to better results.


While your sender name lets recipients know who a message is from, the subject line is your chance to convince them to open the email. With that in mind, subject lines are one of the most important aspects of this email marketing campaign checklist.

Subject lines only give you a limited amount of space to work with, so dominican republic phone data they should usually be under 60 characters for desktop and under 30 for mobile. Our subject line tester is a great resource for email proofing before sending your next message.

Personalization
Personalization is a fundamental element of any email marketing campaign, but we’ve all seen it backfire when there’s an issue with the service provider or the sender has incomplete information.

If you’re going to include the recipient’s name, for example, don’t forget to set up a fallback in case you don’t have the necessary data.