Has this been around a while, you guys?

[badsha0025]

The flip side then is if you’re going to do business in these markets, how do you kind of act globally, think locally? And I think that’s where language plays such a strong role, especially in building that customer relationship. It’s not enough to have your website or your app available in that local language, but now when people actually engage you, are you showing empathy and a desire to transact with them? We think about this at Kustomer, this concept of the me. The me and the consumer, right? And the consumer wants to be, they don’t want you to think of you as an American brand or a British brand, right? Yes, you might be but I don’t want to do business with you in your language, do business with me in my language. And I think that’s where we’re seeing the customer experience evolve to.

Gabe Larsen:

It seems like to your point, Vikas, people are so focused on the first denmark phone data part of the experience. The website needed to be in the language or the, but now it’s shifted. Like you have to have this post-sales experience in something that is not about you, but about them. Was there, is that, did I miss that? Or is that a newer trend?

Vikas Bhambri:

No, it’s been around forever. However, it was something that was only available to the multinationals, right? Because at the end of the day, the way you went about it, in the olden days, quote unquote, for some of us who’ve been in the industry for 20 years, is you went and hired local language speakers, right? And so we’re going to do business in the Czech Republic. So we’re going to go and hire people that either speak or can write and track if that’s how we want to do business. And don’t want to force them to speak to us in English only. Well that doesn’t work if you’re a high growth DTC brand with a team of 20 and the team might be a mix of English and Spanish speakers. So I think technology was a limiting factor and it was something that was only available to these multi-nationals and Edmund, I’m sure this is something you can speak to because obviously this is your bread and butter.