It is undoubtedly not Swisscom's job to support the ailing press - which we are still proud of in this country despite the difficult situation - at all costs and thereby indirectly promote the press. too much. At the same time, it is telling that companies that have become large and powerful thanks to state favoritism often show little taiwan rcs data sensitivity towards the public and the rest of the economy. As if they wanted to use particularly exalted free-market behavior to make it seem like they are enjoying state protection. The Swiss Post is demonstrating this insensitivity, for example, in the closure of post offices in the regions, and the SRG is doing so in the quiet expansion of its online offering. Perhaps it is even more ironic that soon more Swisscom advertising money will flow to the American technology giants Google and Facebook than to our publishing houses.
This gives competitors Sunrise and Salt a unique opportunity to gain visibility in Swiss newspapers. At Migros and Coop, the largest Swiss advertising clients, it is part of the unwritten doctrine to support the regional press. A statement such as that made by Swisscom would be unthinkable - according to leading exponents. But Migros and Coop are not as modern as Swisscom. Or think they are.