TV advertising
Among the methods of promoting goods and services, advertising on television is one of the most effective. The optimal length of videos is 10-15 seconds, no more.
Decide whether to collaborate on advertising with numbers (south korean tv series) federal or local channels, taking into account how widespread your business is and what the circle of potential buyers is. Of course, it will cost differently.
TV advertising
Source: shutterstock.com
In any case, TV advertising is a great way to find clients, and it pays for itself very quickly. After all, TV is watched mostly by adults (25 years and older) who have the means to pay.
Pay enough attention to preparing the video: contact a professional marketer, pay for the most advantageous time for showings. For all this to work, the video must be bright, colorful, “catchy” and memorable, one that will “stick” in the head of a potential buyer.
Billboards with your ads
These are huge billboards that represent one of the options for placing outdoor advertising.
They are placed in crowded places, where there is the greatest flow of pedestrians or cars, on busy streets, intersections, along highways, etc.
There are two options for presentation: advertising in the form of a regular poster or animation. Whichever you choose, remember that the information needs to be presented briefly and concisely. After all, many people will study the billboard while driving. If you have to delve too deeply, it won’t be long before you lose control and become the culprit of an accident.
The audience reach with this approach is very wide, so the results will certainly be reflected in sales volumes. The downside here is that people, rushing about their business, do not always raise their heads to read or look at what is offered to them on the billboard.
Advertising in public places
This is also a great option for finding clients. What places are meant here? Any public transport (buses, trolleybuses, trams, metro), elevators, mailboxes in the entrances of apartment buildings. Advertisements in such places will certainly be noticed.
For example, more than a million people go down to the subway every day. People see and read advertisements while they are waiting for their train at the station, or already inside the train car on the way to work or home.
Advertising in public places
Source: shutterstock.com
Here it is very important to carefully work out the text of the ad, as well as its appearance. After all, it will be placed among other similar ones, and here it is necessary to be able to stand out. It must certainly be something unique.
Advice: seek help from a good marketer who understands current trends (he follows the news, knows what is being discussed and joked about, and will be able to apply this when creating your ad). And remember that huge letters of text and eye-catching brightness are not a guarantee of success.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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