The aim of the engagement: to reach a target group that has been virtually unreached up to now: gamers and nerds. And there is the chance to gain a foothold in new sales markets: e-sports are booming in the USA and Asia.
However, companies and clubs that poland rcs data are involved in e-sports are not only met with enthusiasm. of e-sports is increasing, the protests by FCB fans tell a different story. And they show the risk for clubs and companies.
Critics ask: Is it justified for an industry to attract teenagers and young adults to their screens with "shooting games" like "Counter-Strike" and lure them with handsome incomes? By getting involved in e-sports, companies run the risk of being associated with negatively associated first-person shooters and games that glorify violence. Existing customers and fans are angered and their own reputation is put at risk - literally - for the benefit of new fans.
Companies and clubs have to make this assessment before jumping on the e-sports hype. The fact that FC St. Gallen, celebrated as a pioneer in 2016, announced its withdrawal from e-sports in 2018 shows how cautious Swiss companies are at the moment. They don't want to burn their fingers on e-sports.