Once you have a clear connection to why you’re making content, the next step in building out your content marketing strategy is to understand exactly who is going to see, hear, or watch the content you create.
"Who you create your content for is equally important as what you create."
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Effective content is not produced in a vacuum from a list of topics you personally want to write or talk about, it’s made out in the open with the involvement, feedback, and direction of your audience. The best content marketing strategy is designed to answer the most pressing questions your target audience has—to educate and transform them.
Content Marketing Strategy Create for Your Audience
However, the only way that your content will connect enough b2b email lists poland people to have them share it and help you reach your goals is for you to speak directly to them. You need to have empathy and understanding for their situation.
Andrea Goulet, founder of BrandVox, breaks the process of defining your audience down in her Skillshare class Become a Better Blogger.
The first step is to understand the demographics and psychographics of your target audience.
Demographics are the quantitative traits, or things you can really dig into and measure.
Think age, gender, location, job title, etc. For example, you might say you want your content marketing to speak to executives aged 30–45, or 20-something seekers of remote jobs just out of college.
Psychographics are the things we can’t measure.
Attributes like attitude, belief systems, values, and interests. So in our executive example, we could go a step further and say that our content speaks to executives who want to take their business to the next level but can’t find a way. Or maybe that they believe in hard work and doing the right thing and value family and strong morals.