Your influencer campaign should aim to achieve at least one of these goals, namely action and awareness.
Goals of Actions Awareness raising goals
Generate sales/leads/income Strengthen brand image and recognition
Improve conversions (purchases, trial signups, downloads or subscriptions) Reach new audiences
Drive traffic to your website
Increase the number of subscribers
Increased engagement (comments, conversations and reposts)
These goals are tied to key performance indicators such as traffic, content impressions, downloads, likes, comments, mentions, reach, followers, and more. Define your goal to understand rcs data australia which of these metrics and performance indicators your team should track.
For example, if your goal is to generate leads, you need to track KPIs such as follower engagement, mentions, brand search volume, and number of leads, among others.
Additionally, your goals should always be linked to your overall strategy and business goals.
For example -
Goal:
Strategy: Leverage new revenue streams
Goal: Generate an additional $200,000 in revenue from these new revenue streams in the next 6 months
Tactics: Collaborate with influencers on Instagram and Facebook
2. Determine the type of content your business needs
Since this post is all about strengthening your content strategy, it’s important to first identify the type of content your business needs. This will help you find the right influencers for your business.