Although often overlooked, preview text plays a key role in email marketing

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In foreign trade business, email marketing is an important communication tool, but many companies often find that their foreign trade customers are not willing to open these emails. So, what is the reason why foreign trade customers always ignore these emails? This article will explore this issue in depth, from ignoring preview text to outdated mailing lists, from irrelevant content to using no-reply addresses, we will analyze these common mistakes one by one and provide corresponding improvement suggestions to help you improve email opening rates, increase foreign trade customer interaction and business opportunities.

1. Ignore the preview text
. The role of preview text is similar to the subtitle in an advertisement, which is designed to further attract the reader's attention. Different email clients display different numbers of preview characters. For example, Apple Mail can display 140 characters, while most other email clients display 35 to 90 characters. To ensure that your preview uk phone numbers list text can be effectively displayed in various clients, it is recommended to use a tool like Acid for testing.




This not only helps to check the display effect of the text, but also helps to find and correct errors in the text. For example, when Tencent Video pushed a message, it forgot to add key content due to an editing error, resulting in a major error in the pushed content. Although it quickly apologized and corrected it afterwards, the damage to the brand image had already been done. Preview text is not only an important part of attracting users, but also the last check link.